Our story

We started our product line because we know how time-consuming and expensive it is to find and buy beautiful, quality products that will last. We decided to launch our online store and focus mainly on product quality and design. We're glad that you found us, and we hope you’ll enjoy our products as much as we do!


Our mission is to work with 100 artisans over the next five years. Learn their craft and share our market knowledge with them. Create an ecosystem where traditional crafts thrive by being in sync with modern tastes.

We sell directly to customers, cutting out the unnecessary costs and crazy markups that make products overly expensive. We pass on the savings to you, so you get the same quality at a fraction of the cost.


Gunjha is an amalgamation of Hindi words

गुं (Quality) and झा (Famous)


Gunjha as a brand brings to you famous, handmade, indigenous textile and printing techniques with unique qualities. The aim is to offer the rich, diverse hand-crafts of our culture with a dash of contemporary. We are the place where you get exactly what has been promised to you. Being GENUINE is of utmost importance to us.


We work with artisans from clusters belonging to Dabu and Bagru (Rajasthan), Phool-Patti and Chikankari (Uttar-Pradesh), and Jamdani and Block Printing (Burdwan-West Bengal).


Our products bring together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy. Our products are colourful, creative, and inspired by what we see every day. Each product represents what we love about the craft. We hope they'll inspire you too.


Meet Gunjan Sarda, fashion designer by profession and saree-crazy by heart.

She is from Karjain, a small town in Bihar. Her love to create everything handmade has gradually brought her closer to handlooms. She believes fashion is a combination of traditional techniques and contemporary trends, which can be creative, fun, and wearable at the same time.


Her childhood memories are of visiting a yearly exhibition at her grandmother's place near Faridabad, where she and her mother (a fervent handloom admirer) would hunt for special handloom sarees to add to her collection. After graduating from Pearl Academy of Fashion, Chennai, while working in the fashion industry, she realised how traditional weaving and other crafts are fast disappearings from mainstream fashion.

With the goal of reviving Indian handloom and taking authentic Indian weave across the globe, the idea of Gunjha Originated